11/30/2023 0 Comments Just hype clothing store![]() ![]() And they were snapped up in record time.Īside from their famed Hype customer service, they are probably best known for their bags, backpacks and lunch boxes which have adorned schoolkids for years. Often the designs were bright, loud and garish. Currently, it appears that the only shareholder is Bav Samani.īack when starting they were more alternative and aimed at the metal/punk crowd, skateboarders and streetwear hipsters. Using Hype as a showbrand, they took on other brands for sampling, manufacturing, consulting and executing new brand strategies. They also set up Toatee Ltd, a multi-disciplined agency based in the UK focusing on brand development, product sourcing, manufacturing, design, distribution, operations, e-commerce & sales. Just Hype LTD was set up as a company in 2012 by Bav Samani and Vinay Manu, and its initial major shareholder was Noir investment (with equal squares for the trio. They are also not to be confused with Hypebeast, which came later (although the word was around beforehand meaning someone who loves trends) Who Owns Hype? They were already known as Hype Clothing on Tumblr, the social media platform of choice back then, so sometimes a creative license is needed to get the website you want. The website was not set up until 2012 and it could just have been and were already taken. While I like to romanticise that they sat in a smoky room and decided on the street style fashion brand name something like:īut it’s more likely that it was a simple marketing decision. They started by importing stock garments from Dubai, Pakistan and China and used local printers and dye houses. They shook hands on it and Hype was born. He set things up with Vinay Patel of Thread Press LTD, who had the industry connections to get it moving. ![]() Desperate to get into the fashion industry, they joined forces with Bav Samani who loved their ideas to manage Production. So they took a custom-designed lighter with a message to “get your own fucking lighter”, and some t-shirt designs and hit the streets of Leicester to speak to wholesalers and retailers. ![]() Teenagers wanted to be both individuals and conform, and Hype was ready to take that gap in the market. They had an advantage being the same age as their target audience so they knew what was popular and how to sell it. The young graphic designers had spent years freelancing creating designs for music flyers, and the opportunity presenting itself was too good to miss to try and crack the youth clothing market. Hype Clothing early Albert Einstein Print The prize was a print run of the t-shirt, and they sold all 150 for £10 each in days. Back in 2011 friends Liam Greene and Aidy Lennox won a Printing Firms Facebook competition by defacing a picture of Albert Einstein to reimagine how he might have looked in modern times wearing men’s jewellery. ![]()
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